KPISOFT announces rebranding as ‘entomo’ to better serve enterprises of tomorrow
February 23, 2021
KPISOFT, a fast-growing global brand in the modern performance management space announced the completion of its rebranding. The company is now called entomo.
Founded in 2010, KPISOFT has built a remarkable decade track record of global growth, winning over more than 30 million users across Asia, Middle East, Europe and the US.
“The name ‘entomo’ stands for ‘enterprise of tomorrow’. It draws inspiration from entomology – the study of insects,” explains group CEO Ravee Ramamoothie, who unveiled the new identity including a revised logo, updated domain address and refreshed social media identities.
“The modestly sized wonders of nature survive, adapt and evolve with extra-ordinary resilience, teamwork, and persistence,” he says.
“These are traits that enterprises of tomorrow need. Our new brand identity ‘entomo’ reflects our commitment to our clients to partner with them in developing these traits,” he adds.
The company, entomo provides business to business solutions to manage and improve enterprise performance. The company’s solutions leverage on the power of its proprietary goal-alignment engine, augmented analytics and hyper-personalized nudges that drive performance.
According to Ramamoothie, the rebranding reaffirms the company’s unwavering commitment to the organization’s core values and business philosophy.
Even with the rebranding, the company’s ‘proud past’ and ‘sophisticated future’ remains connected. “It represents everything we stood for and everything we aspire to become,” says Ramamoothie.
The rebranding was led by Arun Sundar, entomo’s global chief marketing officer based here in Singapore.
“Brand is an identity that reflects the present and how one aspires to evolve further. The last 18 months has been a period of fastest growth and transformation for us since our inception taking us to 30 million plus users,” says Sundar.
“The period saw us partnering with our clients in their transformation to being ‘enterprises of tomorrow’. ‘entomo’ aka ‘enterprise tomorrow’ is a brand name that reflects this identity of our capability and aspiration,” he says.