entomo Establishes German Base For Aggressive Push Into Europe


entomo has set up its European base in Germany to aggressively expand its business into the rest of the region including the U.K., France, Spain, Italy as well as Eastern Europe.

entomo offers a unique cloud-based platform powered by artificial intelligence that helps companies improve their corporate performance and deliver exceptional results. The company plans to have senior leadership based out of Germany and build a local team that will work with domestic partners to drive its growth in Europe. entomo expects to target German industry leaders in the financial services, healthcare, pharmaceutical, manufacturing and retail sectors.
“We aim to work with Germany’s large conglomerates and local industry leaders, as well as local branches of MNCs, together with their business analytics and performance management as well as HR teams,” said Dr. Sandra Pereira, chief executive officer of entomo. “Germany is a good springboard for our European expansion because of its vibrant digital culture, we want to support businesses seize the opportunities that digitisation presents to strengthen Germany’s role as an innovative and highly productive economy within the European Union and across the globe.”
“Being a Singapore company, which is leading the Digital Transformation Index in Asia, according to the Economist Intelligence Unit, we feel that we are able to bring these fresh insights and apply them to the local needs of German companies,” Dr. Pereira added.
Global revenue in the business intelligence (BI) and analytics software market is forecast to reach $18.3 billion in 2017, an increase of 7.3 percent from 2016, according to the latest forecast from Gartner, Inc. By the end of 2020, the market is forecast to grow to $22.8 billion. Europe is the second largest BI market amounting to about 35% of the market in 2010, the Gartner report said.

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